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What Is RCS Message? Features, Benefits, vs SMS, iPhone Support, and How It Works in 2025

what is rcs message ?

If you are an Android user in India, you know the struggle. You use WhatsApp for everything because the default “Messages” app on your phone feels like it’s stuck in 2005. It’s only good for OTPs and spam from your bank.

Well, that is about to change forever.

This week, a major shift happened in the Indian telecom space. Airtel has officially partnered with Google to roll out RCS (Rich Communication Services) messaging. With Reliance Jio and Vodafone Idea (Vi) already on board, this means next-generation messaging is now standard across nearly all smartphones in India.

 But what is RCS message exactly , and why should you care? Let’s break it down in simple terms.

Table of Contents

1. What Is RCS Messaging?

RCS (Rich Communication Services) is the modern upgrade to SMS, created by the GSMA and supported by Google, Samsung, and now Apple. Think of RCS as “SMS 2.0” — a messaging standard built into your phone’s default Messages app with internet-based features.

What RCS offers

  • High-quality photos & videos

  • Read receipts

  • Typing indicators

  • Group chats that work properly

  • Location sharing

  • Verified business messages

  • Encryption (for 1:1 chats on compatible clients)

In simple terms:
RCS turns your phone’s default SMS app into a WhatsApp-like messenger — without needing to install anything extra.


2. How RCS Works (Simple + Technical View)

Simple explanation

When two users have RCS enabled:

  • Messages travel over the internet (mobile data/Wi-Fi)

  • Not via telecom SMS channels

  • They behave like WhatsApp messages: quick, rich, synced

If either user doesn’t support RCS, the chat falls back to SMS/MMS.


Technical explanation

RCS uses the Universal Profile defined by GSMA.
Data path:

  • User A → RCS Client → RCS Messaging Server → User B

  • Messages are wrapped inside RCS protocol packets

  • If using Google Messages, encryption is provided by Google’s E2EE layer

  • For Apple, RCS is integrated within the standard iOS messaging framework

Latency is generally lower than typical SMS, especially in India where network switching between VoLTE and VoWiFi is common.


3. RCS vs SMS vs WhatsApp: The Breakdown

Why is this better than what we had before? Here is a quick comparison of how RCS stacks up against the old SMS and the king of Indian messaging, WhatsApp.

 
FeatureTraditional SMSWhatsAppRCS (Google Msgs)
How it worksCellular SignalInternet (Data/Wi-Fi)Internet (Data/Wi-Fi)
Typing Indicators❌ No✅ Yes✅ Yes
Read ReceiptsDelivered OnlyBlue Ticks✅ Read Status
Photo QualityBlurry (MMS)Good (Compressed)⭐ Excellent (HD)
Group ChatsMessyExcellent✅ Great
Reactions❌ No✅ Yes✅ Yes (Tap & Hold)
SecurityNot EncryptedEnd-to-End🔒 End-to-End
Account NeededNo (Just SIM)Phone NumberNo (Just SIM)

Final Verdict

  • RCS vs SMS: RCS is better in every way.

  • RCS vs WhatsApp: WhatsApp still wins in groups, backups, and ecosystem features, but RCS is catching up fast — and it’s baked into your phone by default.

6 Features That Make RCS Awesome

Once you start using RCS, it’s hard to go back to regular SMS. Here is what you will notice immediately:

  1. No More Blurry Photos: You can finally send high-quality photos and videos directly through your phone app. No more asking your aunt to “send it on WhatsApp” because the MMS version looks like a potato.

  2. The “Typing…” Dots: Just like instant messengers, you can see those three little dots bouncing when the other person is writing a reply.

  3. Read Receipts: You’ll see a small “Delivered” and then “Read” status under your messages. No more guessing if they saw your text.

  4. Reactions: Someone sent a funny text? You don’t have to type “Haha.” Just long-press the message and drop a laughing emoji reaction on it.

  5. Smarter Business Messaging: Instead of boring text OTPs, businesses can send “Rich Cards” with pictures, interactive buttons to track delivery, or quick-reply options.

  6. The AI “Remix” Button (Nano Banana Icon): This is a fun, brand-new feature. When you select an image to send, you’ll see a “Remix” option with a banana icon. Tapping it opens a menu of one-tap AI edits, allowing you to give the subject a 90s style, a new haircut, a superhero costume, or place them in a fun scene like a sitcom or red carpet.

Remix feature on rcs

Will This “Kill” WhatsApp in India?

The short answer is: No, probably not.

WhatsApp is deeply embedded in Indian culture. Everyone from your grandmother to your local kirana store owner uses it. Its cross-platform ability (iPhone to Android) is seamless.

Currently, RCS is largely an Android-to-Android feature. While Apple has started supporting RCS on iPhones, the experience between Android and iOS is still not perfectly smooth yet.

However, RCS will absolutely kill traditional SMS. It will also likely become the preferred way for businesses to communicate with you, making those annoying promotional texts actually useful and interactive.

Cost Comparison: RCS vs. Regular SMS

FeatureNormal SMS (Text Message)RCS (Google Message)
Cost TypeDeducted from SMS Pack or Main BalanceDeducted from Internet Data (4G/5G/Wi-Fi)
Daily Limit100 SMS/day
(Only on plans above ₹199 or 28-day unlimited packs)
Unlimited
(Depends on data plan)
RoamingExtra charges apply (₹1.50 - ₹5/SMS)Free over Wi-Fi (even internationally)
Media (Photos)Costly (MMS) or impossible to sendUses approx. 1-2 MB data per photo
No InternetMessage sends automaticallyFails (or switches to SMS if "Fallback" is on)

*Note: On cheaper prepaid plans (below ₹199), you often get a fixed total (e.g., 300 SMS) for the whole month, not a daily limit.

4. RCS on iPhone: The Latest Update (2025)

This is the biggest shift in messaging in over a decade.

Apple’s RCS rollout includes:

  • Full support for RCS Universal Profile

  • Read receipts

  • Typing indicators

  • Improved group messaging

  • High-quality media

  • End-to-end encryption for 1:1 chats via Apple’s implementation

What changes for Indian users?

  • Android ↔ iPhone chats no longer downgrade to blurry MMS

  • Delivery becomes faster

  • No more green-bubble low-quality photos

  • Business messaging improves for OTPs and offers

However, iMessage remains separate — Apple did NOT replace it.
RCS simply replaces outdated SMS/MMS in mixed-device conversations.


5. How to Enable RCS Messaging (Android Step-by-Step)

Step 1: Open Google Messages

This is the default SMS app on most Android phones.

Step 2: Go to Settings → RCS Chats

If you don’t see this option, update the app.

Step 3: Turn ON “RCS Chats”

Your number will verify — takes 5–30 seconds.

Step 4: Ensure internet access

RCS needs mobile data or Wi-Fi.

Step 5: Look for confirmation

You should see: “Connected”

How to confirm it’s working

Start a chat → If you see:

  • Read receipts

  • “Typing…”

  • Send high-quality images

…then RCS is active.


6. RCS Business Messaging (RBM) in India

Brands in India have started adopting RCS for promotions, payments, and customer support.

What makes RCS business messaging powerful?

  • Verified business profiles

  • Logos, color branding

  • Carousels

  • Smart reply buttons

  • Product catalogs

  • Location cards

  • Payment integrations

This is why many Indian brands (Zomato, Airtel, banks, and e-commerce firms) are already testing RCS Business Messaging.

Why businesses love it

  • Higher engagement than SMS

  • Less spammy (verified sender ID)

  • Works on default Android phones without installing apps


7. Privacy & Security: Is RCS Safe?

End-to-end encryption

  • Google Messages: E2EE enabled for 1:1 RCS chats

  • Groups: Partial E2EE rollout in progress

  • Apple’s implementation: E2EE for person-to-person RCS

RCS vs WhatsApp in security

  • WhatsApp = fully end-to-end encrypted

  • RCS = partially encrypted depending on client & format

Still, RCS is significantly safer than SMS.

 8. Supported Devices, Apps & Carriers (India)

Device compatibility

  • All modern Android phones (Samsung, Xiaomi, Realme, Oppo, Vivo, Nothing, Google Pixel)

  • iPhones (iOS 18+)

App compatibility

  • Google Messages

  • Samsung Messages (limited regions)

  • iPhone Messages app

Carrier compatibility in India

All major Indian carriers support RCS:

  • Jio

  • Airtel

  • Vi

  • BSNL (partial)


9. Pros & Cons of RCS Messaging

Pros

  • Built-in modern messaging

  • High-quality media

  • No need for a separate app

  • Typing indicators, read receipts

  • Better group chats

  • Verified business messaging

  • Cross-platform support (Android ↔ iPhone)

Cons

  • Still not as feature-rich as WhatsApp

  • Encryption not universal

  • Requires internet

  • Businesses may use it for more promotional content


10. The Future of RCS in India (2025–2030)

The adoption curve is accelerating due to:

  • Apple’s support

  • Google’s E2EE improvements

  • India’s massive Android base

  • Brand adoption through RBM

  • Government & banks shifting crucial messages away from SMS

Prediction

By 2027, RCS may replace SMS as India’s default telecom messaging layer.


11. FAQs

1. Is RCS free?

Yes. RCS uses mobile data/Wi-Fi like WhatsApp but doesn’t charge per message.

2. Will RCS replace SMS?

Yes — eventually. Many countries already treat SMS as legacy.

3. Does RCS work without data?

No. It requires internet. Without internet, the message sends as SMS.

4. Does RCS work with iPhones?

Yes. Apple has rolled out RCS support globally.

5. Why are some messages still yellow (SMS)?

Because the receiver doesn’t have RCS enabled or is offline.

6. Is RCS better than WhatsApp?

RCS is more integrated and open, but WhatsApp is still ahead in features.
RCS is improving fast, though.

7. What is RCS Message Full Form ?

Ful form of RCS is Rich Communication Services

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It’s nice to meet you.

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