Sachet with Sachet: L&T Finance’s New Initiative to Fight Online Scams in India
As digital payments and online finance become a daily habit for millions of Indians, cyber frauds are also getting smarter. To address this growing challenge, L&T Finance Ltd. (LTF) has launched ‘Sachet with Sachet’, a new cyber safety initiative aimed at helping users build safer digital financial habits ahead of New Year 2026.
The initiative features Sachet Kumar, LTF’s animated financial awareness mascot, and uses interactive tools and gamified learning to educate users about common online scams. The focus is on making cyber safety simple, practical, and accessible to everyday smartphone users.
Link verification and scam awareness tools
As part of the campaign, LTF has launched a dedicated microsite, Ltfsachet.in, which offers tools and learning resources to help users identify and avoid digital frauds.
One of the key features is a Link Verification Tool, where users can paste suspicious URLs to quickly check their safety. The tool evaluates links and categorises them using a clear colour-based risk system:
Green – No risk detected
Orange – Moderate threat
Red – High-risk or scam link
The platform also includes interactive quizzes based on real-life scam scenarios such as UPI fraud, phishing attacks, deepfake scams, and advance-fee frauds. Users who complete these challenges successfully earn a ‘Sachet Shield’ digital badge, marking them as “scam-smart”.
Educational content for everyday users
In addition to tools and quizzes, the microsite hosts a scam-safety education section. This includes short learning modules and previously released financial awareness videos from LTF, designed to help users recognise digital threats they may encounter in daily life.
Commenting on the initiative, Ms. Kavita Jagtiani, Chief Marketing Officer at L&T Finance Ltd., said that cyber fraud has become increasingly difficult to detect as scammers use advanced technology and social engineering techniques. She added that the campaign is focused on empowering citizens with simple guidance and actionable tools, so that digital safety becomes a habit rather than an afterthought.
Influencers, podcasts, and on-ground engagement
To reach a wider audience, LTF is supporting the initiative with a social media and influencer-led campaign. This includes podcast-style collaborations where influencers interact with the animated mascot Sachet Kumar to discuss scam-safe resolutions for 2026.
The campaign also features street-level vox pop interactions, where creators engage with the public on digital fraud awareness. Participants who demonstrate strong awareness are awarded physical Sachet Shield trophies, reinforcing the importance of being alert and informed online.
The microsite is now live at https://www.ltfsachet.in.
About L&T Finance Ltd. (LTF)
L&T Finance Ltd. (LTF) (www.LTFINANCE.com), formerly known as L&T Finance Holdings Ltd., is a leading Non-Banking Financial Company (NBFC) headquartered in Mumbai. The company offers a wide range of financial products and services and has been rated ‘AAA’, the highest credit rating, by four leading domestic rating agencies.
S&P Global Ratings has upgraded LTF’s long-term issuer credit rating to “BBB/Stable”, while Fitch Ratings has assigned long-term foreign and local currency issuer default ratings of “BBB-” with a stable outlook. The company has also received strong ratings and leadership scores from global and national ESG rating agencies for its sustainability initiatives.
Certified as a Great Place To Work®, LTF has earned recognition for its flagship CSR initiative, “Digital Sakhi”, which focuses on women’s empowerment and digital and financial inclusion. Under its Lakshya 2026 strategic roadmap, the company is building a digitally enabled, customer-centric retail finance platform, with Fintech@Scale and ESG principles at its core.
LTF currently serves over 2.7 crore customers, leveraging its large database to cross-sell, up-sell, and expand its retail portfolio with quality assets.
Follow L&T Finance Ltd.:
X (Twitter): https://x.com/LnTFinance
Facebook: https://www.facebook.com/LnTFS
Instagram: https://www.instagram.com/lntfinance
Source & Disclaimer
Source: Press Release by NewsVoir
Disclaimer: This article is based on a syndicated press release from NewsVoir. TechMitra has edited and optimized the content for clarity, readability, and SEO. All facts, claims, and data are the responsibility of the source organization.
