2025 has emerged as a turning point in how brands connect with digital audiences. Traditional static ads are rapidly losing their impact, giving way to experiences that invite users to interact, explore, and participate. At the center of this transformation is Flam AI, an AI-native experience engine that is helping brands convert everyday digital touchpoints into immersive, interactive, and measurable moments on mobile.
Over the past year, Flam AI has partnered with some of the world’s most recognizable brands to push storytelling beyond images and videos. As attention spans continue to shrink and skip buttons become easier to tap, the company has focused on creating experiences that audiences choose to engage with rather than scroll past.
Reinventing Product Launches with Multi Sensory AI
One of the most striking demonstrations of Flam AI’s technology came during the launch of the new Hyundai Venue. Instead of relying on conventional video ads, the brand introduced a Haptic Multi-Sensory AI-native experience that allowed users to feel the product digitally.
By combining touch-based interactions, adaptive intelligence, and immersive storytelling, the campaign recreated the sensation of a roaring engine through real vibrations on a user’s phone. It marked one of the earliest large-scale examples of how artificial intelligence can create physical-world sensations through a digital interface, turning a car launch into something people could actually feel.
Samsung Partnership Brings Voice-Driven Interactivity to Ads
Flam AI also introduced what it describes as the world’s first interactive voice experience for advertising. Developed in collaboration with Samsung, the experience allowed users to engage with an ad conversationally, using voice instead of taps and swipes.
This approach transformed a traditionally static ad into a dynamic exploration where users could ask, discover, and navigate content naturally. Instead of being forced through predefined menus, audiences were able to interact the way they do in real life — by speaking and receiving personalized responses.
Turning IPL Fans into Participants with Campa Cola
The Indian Premier League (IPL), watched by over 600 million people globally, remains one of the most competitive advertising environments in the world. Flam AI worked with Campa Cola to create an AI-native fandom experience designed specifically for cricket lovers.
Rather than treating viewers as passive spectators, the experience responded in real time, adapting to the rhythm of the match while reflecting the emotions, language, and energy of cricket culture. Brand engagement became part of the excitement of the game itself, blending seamlessly into moments of anticipation and celebration.
Bringing Interactivity to YouTube Shorts
With YouTube Shorts shaping the fast-paced consumption of modern video content, Flam AI introduced a new layer of interactivity directly inside YouTube video ads. This turned one-way viewing into two-way engagement, allowing users to explore and interact with content rather than just watch it.
The result was a shift in how video advertising works — from being an interruption to becoming an experience that invites curiosity and participation.
Experience-Driven Branding Is the New Normal
Together, these campaigns point to a broader change already happening across digital marketing. Brands are moving beyond storytelling into experience-building, where interaction itself becomes the narrative. Whether through voice, motion, touch, or AI-driven personalization, Flam AI is enabling brands to meet users in more engaging and meaningful ways.
Commenting on the company’s growth and global direction, Karthik K Raman, CMO, Flam AI, said:
“2025 has been a defining year for us. It was the year Flam AI put itself on the map by moving beyond images and videos into a new era of interactive content. We have already partnered with some of the most iconic brands across industries, and our focus remains on building technology that scales creativity while delivering real business impact.”
For more information, visit www.flamapp.ai.
Source & Disclaimer
Source: Press Release by NewsVoir
Disclaimer: This article is based on a syndicated press release from NewsVoir. TechMitra has edited and optimized the content for clarity, readability, and SEO. All facts, claims, and data are the responsibility of the source organization.
