A new Truecaller VTION report shows strong habitual usage among India’s 400M urban smartphone users. With high-attention, trust-driven interactions, the study reveals powerful incremental reach for brands and deep insights into modern app behaviour.
Truecaller has released a new data-driven report that gives a deep look into how India’s 400 million urban smartphone users engage with apps — and how the platform has evolved into one of the country’s most trusted, high-attention digital touchpoints.
The findings come from a large-scale analysis conducted using VTION’s passive mobile behaviour panel, which captures real, continuous app usage patterns. The study was extrapolated to reflect India’s full urban smartphone base with 95% confidence.
And based on the data, one thing is clear: Truecaller has become a daily habit for millions, helping users verify callers, reduce noise, and make informed decisions in real time.
Truecaller: A High Intent, High Attention Daily App
The report highlights how the platform has become deeply embedded in everyday communication.
310 million users in India
450 million users globally
Over 56 billion spam and unwanted calls blocked in 2024
In a world full of distractions, Truecaller stands out because people open it with a “trust mindset” — expecting clarity before deciding whether to respond, reject, or act.
Archana Roche, Global Head of Measurement at Truecaller, shared:
“Users come to Truecaller in a trust mindset. They open the app looking for clarity and confidence before taking action. These trusted, high-intent interactions help brands engage audiences who are ready to act.”
And that’s exactly what this report uncovers.
Key Findings From the State of Trust & Attention Report
Strong Habitual Usage
Urban smartphone users check Truecaller frequently throughout the day, making it a consistent, high-attention touchpoint — far beyond typical social or entertainment apps where users are often distracted.
26–38% Incremental Reach for Brands
One of the standout insights:
Truecaller delivers 26% to 38% verified incremental reach on top of other digital channels.
This means brands are connecting with new, verified, high-intent users, not just overlapping audiences.
“Additive Attention” — Not Just More Impressions
Because users open the app during important decision moments, the attention they give is focused and deliberate, creating more meaningful opportunities for advertisers.
Methodology: What Makes This Data Reliable?
The analysis is powered by VTION, a digital intelligence platform known for its passive mobile behaviour tracking.
Data is taken from VTION’s August 2025 urban smartphone panel
Measures continuous, real-life app usage
Reflects 400 million urban smartphone users
Extrapolated with 95% confidence
This gives one of the most accurate real-world pictures of how urban India uses mobile apps.
About Truecaller
Founded in 2009 and headquartered in Stockholm, Truecaller is now an essential communication tool for 450 million users worldwide.
The platform has crossed 1 billion downloads, and its advertising network, Truecaller Ads, delivers:
5 billion daily impressions
Campaigns for 10,000+ brands globally
Since 2021, Truecaller has been listed on Nasdaq Stockholm.
About VTION
VTION provides real-time mobile behaviour insights to help brands understand how users actually interact with apps.
More info: vtion.ai
Download the Full Report
You can access the complete Truecaller State of Trust & Attention Report here:
(Official Truecaller Report Link)
TechMitra Take
With smartphone usage skyrocketing and spam calls still a concern, Truecaller continues to position itself as India’s trust-first communication layer.
This report reinforces how deeply it has integrated into the daily digital habits of 400 million urban users — and why advertisers see it as a high-intent platform unlike typical social apps.
Source & Disclaimer
Source: Press Release by NewsVoir
Disclaimer: This article is based on a syndicated press release from NewsVoir. TechMitra has edited and optimized the content for clarity, readability, and SEO. All facts, claims, and data are the responsibility of the source organization.
