Table of Contents
New Delhi, Delhi, India – Sony Alpha ILCE-7V Camera Launched in India: AI Autofocus, 33MP Sensor & 4K Video
Sony India Pvt. Ltd. has announced the launch of the ILCE-7V, the fifth-generation addition to its popular Alpha 7 full-frame mirrorless camera lineup. Designed for next-gen creators, the new Alpha camera is powered by a newly developed partially stacked Exmor RS™ CMOS sensor with approximately 33.0MP effective resolution, paired with the latest BIONZ XR2™ image processing engine featuring an integrated AI processing unit.
With major upgrades across autofocus intelligence, speed, color science, still photography, and video versatility, the ILCE-7V aims to set a new benchmark in the all-round full-frame camera segment. Alongside the camera, Sony has also introduced the FE 28-70mm F3.5-5.6 OSS II, a compact and lightweight standard zoom lens optimized for high-speed continuous shooting.
“The newly launched ILCE-7V sets a new benchmark for an all-around full-frame camera. Built to offer a great imaging experience, it pushes the boundaries of creativity and captures imagery beyond imagination. It is made for creators who want advanced controls, next-gen innovation, and lightning-fast speed,”
— Mukesh Srivastava, Head of Digital Imaging Business, Sony India.
AI-Powered Performance at the Core
The ILCE-7V integrates an AI processing unit within the BIONZ XR2 engine, delivering a substantial leap in autofocus speed, accuracy, and reliability. Sony claims up to a 30% improvement in Real-time Recognition AF, enabling instant subject detection and highly precise tracking.
With 759 phase-detection points covering up to 94% of the frame, the camera maintains accurate focus even in challenging low-light environments down to EV -4.0. High-resolution RAW processing is also supported through the Imaging Edge Desktop application, offering greater post-production flexibility for professionals.
Sony India Introduces the Next Evolution of Noise Cancelling with the WH-1000XM6
High-Speed Continuous Shooting Without Compromise
Thanks to the partially stacked Exmor RS™ sensor and a 4.5x faster readout speed compared to the previous generation, the ILCE-7V delivers high image quality with minimal rolling shutter distortion.
The camera supports:
Up to 30 fps blackout-free continuous shooting
60 AF/AE calculations per second
14-bit RAW shooting with full AF/AE tracking
This makes it particularly well-suited for fast-moving subjects such as wildlife, sports, and action photography.
A Pre-Capture function further enhances reliability by recording up to one second before the shutter is pressed, ensuring decisive moments are never missed.
Outstanding Still Image Quality
Engineered for creative control, the ILCE-7V offers up to 16 stops of dynamic range, preserving fine tonal details across highlights and shadows. Even high-contrast scenes are rendered with smooth gradations and natural depth.
Sony has also introduced a new AI-driven Auto White Balance system, which uses deep learning-based light source estimation to deliver more consistent and accurate color reproduction, significantly reducing post-processing effort.
Versatile Video Capabilities for Hybrid Creators
The ILCE-7V expands video possibilities with advanced 4K recording modes, including:
7K oversampled 4K 60p recording in full-frame mode
4K 120p recording in APS-C/Super 35mm mode
Full pixel readout without pixel binning ensures highly detailed footage, while Dynamic Active Mode image stabilization enables smooth handheld shooting for vlogs, creative productions, and everyday memories.
Additional video-focused features include:
AI-powered Auto Framing
Improved internal microphone with enhanced noise reduction
Reduced background interference for cleaner audio capture
Built for Reliability and Extended Shooting
The ILCE-7V introduces upgraded power management and enhanced thermal efficiency for longer shooting sessions. A new Monitor Low Bright mode extends battery life, while improved heat dissipation enables extended 4K recording durations.
Sony claims:
Approximately 630 shots per charge (CIPA standard)
Up to 90 minutes of 4K recording at 25°C
FE 28-70mm F3.5-5.6 OSS II: A Compact All-Rounder
The newly launched FE 28-70mm F3.5-5.6 OSS II lens is designed to fully leverage the ILCE-7V’s high-speed capabilities. When paired with compatible cameras, it supports:
Up to 120 fps AF/AE tracking
Seamless body-lens image stabilization
AF during zooming
Built-in breathing compensation for video
The lens is ideal for action, events, and hybrid photo-video workflows.
Sustainability and Social Responsibility
Aligned with Sony’s ‘Road to Zero’ initiative, both the ILCE-7V and FE 28-70mm OSS II are manufactured in facilities powered by 100% renewable energy. The packaging uses Sony’s proprietary Original Blended Material, reducing plastic usage and environmental impact.
Pricing and Availability in India
| Model | MRP (₹) | Availability |
|---|---|---|
| ILCE-7V Body | 2,55,990 | Available now |
| ILCE-7V M-kit | 2,70,490 | February 2026 onwards |
The camera will be available across Sony Center, select Croma and Reliance outlets, ShopAtSC.com, and Amazon India.
Sony Alpha Community: Benefits for Creators
Sony India continues to strengthen its creator ecosystem through the Sony Alpha Community, offering:
3-year extended warranty
Free expert-led workshops
Discounts on photo tours
Access to contests and exclusive updates
Creators can also explore the Sony Alpha Community App and participate in Alpha Classroom sessions or book one-on-one consultations via Ask an Expert.
Download Now:
Android: shorturl.at/2xvWn
iOS: apple.co/43EydLs
About Sony India
Sony India Private Limited is a wholly owned subsidiary of Sony Group Corporation, Japan, and has established itself as one of India’s most trusted premium electronics brands. The company operates across multiple product categories including televisions, digital imaging, personal audio, home entertainment, gaming, car audio, and professional solutions. With a strong focus on customer satisfaction, innovation, and after-sales service, Sony India continues to deliver cutting-edge technology tailored for Indian consumers. The company also places a high priority on environmental sustainability, aligning with Sony Group’s global vision of achieving a zero environmental footprint across the lifecycle of its products and business operations to contribute to a more sustainable future.
Sony India Pvt. Ltd.
A-18, Mohan Co-operative Industrial Estate, New Delhi – 44 | www.sony.co.in.
New Toll Paid customer care no: 08065006500
TechMitra Takeaway
With the ILCE-7V, Sony is clearly targeting serious hybrid creators who demand speed, intelligence, and reliability without compromise. From AI-driven autofocus to advanced video modes and sustainability-focused manufacturing, the new Alpha camera reflects Sony’s vision of empowering India’s rapidly growing creator community with world-class imaging tools.
Source & Disclaimer
Source: Press Release by NewsVoir
Disclaimer: This article is based on a syndicated press release from NewsVoir. TechMitra has edited and optimized the content for clarity, readability, and SEO. All facts, claims, and data are the responsibility of the source organization.
