Mumbai-based marketing technology firm ReBid has announced the launch of its AI Creative Studio, a new in-house platform aimed at transforming how brands produce and optimise advertising creatives across digital channels.
The launch marks ReBid’s expansion beyond media planning and optimisation into the creative layer of digital advertising, as brands increasingly look for faster, data-driven, and more personalised content production at scale.
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Bringing AI Into the Creative Workflow
The AI Creative Studio is designed to help marketers generate ad visuals, product catalog creatives, and social media content across both display and video formats. According to the company, the platform enables studio-quality creatives to be produced in seconds, while ensuring consistency across branding and performance goals.
Unlike traditional creative workflows that operate separately from media and data teams, ReBid’s AI Creative Studio is tightly integrated with its existing advertising and data infrastructure. This allows creative outputs to be continuously analysed and optimised based on real-time engagement and conversion signals.
Predictive Marketing in the Age of AI
Commenting on the broader shift in marketing strategies, Rajiv Dingra, Founder and CEO of ReBid, said predictive marketing is no longer a theoretical concept.
“Predictive marketing is no longer a futuristic concept, but is now being used by smart marketers. Today, this helps in building a system that does not wait for signals but studies behaviour and patterns,” Dingra said.
“Consumers no longer want brands to provide collective responses; instead, they seek more individual and personalized responses. They want brands to be smart enough to predict what their customers want to build a more personalized bond between the two parties. This intelligence at scale is defining the modern marketing strategies. Predictive AI turns patterns into predictions and predictions into profits..”
According to ReBid, this intelligence-driven approach allows brands to anticipate customer needs rather than react after the fact, creating stronger and more personalised brand relationships.
Rise of AI-Powered Agencies and Agentic AI
The launch also reflects a broader transformation in how marketing agencies operate, with AI increasingly embedded into planning, execution, and optimisation processes.
Dingra describes ReBid as an “Agent-cy” — a hybrid model that combines human expertise with autonomous AI systems.
“Agentic AI is the future, and we have already arrived. At ReBid, we call ourselves an Agent-cy — India’s first Agentic AI Full Funnel Agency that merges Platform, People, and Agentic AI to transform how brands plan, activate, and measure advertising.
Traditional agencies operate on people and processes. AI-powered agencies are not about replacing human talent, but amplifying it through collaboration with AI systems.
Agentic AI can plan, organise, execute, optimise, and learn autonomously, transforming manual workflows into more creative and idea-driven environments. Agentic AI is not just a tool; it’s a teammate,” Dingra added.”
Rather than replacing human talent, the company positions AI as a collaborative partner that amplifies creative and analytical capabilities.
Agentic AI relies on autonomous systems that can plan, execute, and optimise tasks independently, similar to how modern AI agents are being used to automate workflows across industries.
Creative Intelligence at Scale
The AI Creative Studio connects directly with ReBid’s data platform and ad optimisation engine, enabling AI systems to evaluate which creatives perform best across platforms such as Google, Meta, Amazon, and programmatic networks. This turns creative production into a continuous feedback loop rather than a one-time design exercise.
ReBid says its creative AI capabilities have already been deployed for brands including Xiaomi, Zivame, Axis Securities, Domino’s, and Piramal Healthcare.
To lead the initiative, the company has appointed Arnab Karmakar as Head of Creative AI, bringing experience from agencies such as WATConsult, FCB Kinnect, and Digitas.
The adoption of agentic AI is expanding beyond marketing, with agentic AI solutions increasingly being deployed across sectors such as aviation, finance, and large-scale enterprise operations.
Looking Ahead
As brands face growing pressure to deliver personalised content across multiple platforms at speed, AI-led creative systems are emerging as a key differentiator. With the launch of AI Creative Studio, ReBid is positioning itself at the intersection of data, media, and creativity — an area that is rapidly becoming central to modern marketing strategies.
About ReBid
ReBid is an India-based marketing technology company focused on AI-led full-funnel advertising. The company combines data platforms, media optimisation, and agentic AI systems to help brands plan, execute, and measure digital campaigns across major advertising and CRM platforms.
More Information Check Here : https://www.rebid.co/
