OTTplay, India’s leading OTT aggregation platform, has announced a major strategic partnership with Studio Jadu, marking one of the earliest global OTT syndication deals for AI-enabled animated series. This collaboration reinforces India’s growing role in next-gen content innovation.
A New Era of AI Powered Storytelling on OTT
With this partnership, Studio Jadu’s cutting-edge animated series—designed using its proprietary creator workbench—will now be syndicated on OTTplay. These AI-assisted tools help creators sharpen storylines, build deeper character arcs, and speed up production cycles, while ensuring human authors remain fully in control of their creative work.
“At Studio Jadu, we’re building tools that empower creators by helping them bring the stories they imagine to life and reach audiences directly. This partnership with OTTplay represents the first step on that journey: connecting creator rooms to mainstream OTT viewers, while keeping artists firmly in control,” said Masoud Loghmani, Founder & CEO, Studio Jadu.
OTTplay, known for simplifying content discovery across platforms, sees this as a breakthrough moment for the future of creator-driven animation.
“We’re proud to be among the first mainstream OTT destinations—in India and globally—to syndicate AI-enabled animation. Together with Studio Jadu, we’re enabling a new generation of creator-led storytelling,” said Avinash Mudaliar, Co-Founder & CEO, HT Labs.
When Will It Arrive?
OTTplay confirmed that the first set of AI-enabled animated titles will begin rolling out shortly, following today’s announcement.
What This Partnership Means
1. Breakthrough Moment for AI Animation
This is one of the first-ever OTT syndication deals for AI-assisted animated series, putting India at the forefront of innovation in entertainment production.
2. Creator-First Approach
Studio Jadu’s workbench uses GenAI as an assistive layer—not as a replacement for artistic creativity. Human authorship, oversight, and narrative control remain central.
3. Expanding Reach Through OTTplay
With OTTplay’s discovery-driven ecosystem, these next-gen animated shows will reach a wider audience across India and global viewers who rely on aggregated OTT experiences.
About Studio Jadu
Studio Jadu is an AI-forward entertainment studio focused on empowering creators. Using GenAI-powered tools, the company enables artists to craft original stories efficiently—while retaining complete authorship and creative freedom.
Learn more: studiojadu.com
Source & Disclaimer
Source: Press Release by NewsVoir
Disclaimer: This article is based on a syndicated press release from NewsVoir. TechMitra has edited and optimized the content for clarity, readability, and SEO. All facts, claims, and data are the responsibility of the source organization.
