Tattva, the corporate venture capital arm of Hindware, has invested ₹6 crore in Mad Over Buildings (MOB), a fintech-enabled B2B e-commerce platform transforming India’s construction supply chain through digital credit and escrow-backed transactions.
Bridging Technology and Construction: Hindware’s Strategic Leap into Construction-Tech
In a significant boost to India’s Construction-Tech ecosystem, Tattva, the corporate venture capital arm of Somany Impresa Group (home to Hindware), has announced a strategic investment of ₹6 crore in Mad Over Buildings (MOB) — a fintech-enabled B2B e-commerce platform specializing in building materials.
The move highlights Hindware’s growing focus on digital transformation within India’s construction sector, an industry valued at over $200 billion but with digital adoption at just 2%.
Expanding Market Reach Through Technology
This partnership gives MOB access to Hindware’s extensive nationwide distribution network, accelerating its market penetration and expanding its footprint across India’s rapidly growing construction ecosystem.
MOB’s tech-enabled Line of Credit for secondary and tertiary sales, combined with its escrow-backed marketplace, directly addresses financing challenges for small and medium-sized distributors and retailers. The platform enhances liquidity, ensures transparency, and enables seamless transactions — all critical to modernizing India’s fragmented construction supply chain.
MOB primarily serves emerging architects, contractors, and builders, opening up a vast and largely untapped market opportunity.
Leadership Insights
“Our investment in MOB reflects Tattva’s strategic vision to not only participate in but actively shape the future of India’s building materials ecosystem,” said Mr. Shashvat Somany, Founder of Tattva and Group Strategy Head, Somany Impresa Group.
“MOB’s approach to digitizing the supply chain, coupled with its innovative financing solutions, perfectly aligns with our objective of fostering technology advancements that drive efficiency and unlock new growth avenues across Hindware Limited.”
Adding to that, Mr. Sriharsha Bandaluppi, Head of Tattva, commented:
“MOB’s strong connect to mid and low-segment architects, contractors, and builders — often overlooked by larger players — is exciting. Their industry-first tech-enabled Line of Credit is a game-changer, empowering Hindware’s distributors and dealers with improved financing access and faster transaction cycles.”
Digitizing India’s $200B Construction Market
The investment comes at a crucial time, as India’s construction technology and materials procurement landscape is undergoing rapid transformation.
While the sector has immense growth potential, digital adoption remains limited, presenting a massive opportunity for tech-driven platforms like MOB to reshape how business is done in the construction supply chain.
“With Hindware’s investment through Tattva, we are doubling down on our vision to digitize India’s $200 billion construction and interiors industry,” said Mr. Vivek Kumar, Founder of Mad Over Buildings (MOB).
“MOB is creating the country’s first curated Line-of-Credit and escrow-backed marketplace, unifying everything from civil materials to sustainable interior solutions under one transparent digital ecosystem.”
About Tattva
SIG Tattva, the corporate venture capital arm of Somany Impresa Group, empowers visionary founders and transformative startups.
Inspired by the Sanskrit word “Tattva” — meaning essence, principle, or fundamental truth — the platform reflects a commitment to truth, excellence, and progress.
Tattva focuses on early-stage ventures across deep-tech manufacturing, enterprise SaaS, clean technologies, next-generation e-commerce, and disruptive product innovations, providing not just capital but also strategic guidance and industrial access to accelerate innovation.
About Mad Over Buildings (MOB)
Mad Over Buildings (MOB), founded by Kumar Vivek, is a Construction-Tech startup creating India’s first curated Line-of-Credit and escrow-backed payment system for the building materials ecosystem.
Its full-stack digital platform offers a vast material catalogue — including sustainable construction and interior materials — enabling architects, contractors, and developers to transact digitally, transparently, and efficiently.
MOB’s vision is to modernize India’s construction industry through the integration of technology, finance, and trust, driving growth and innovation across the value chain.
Why It Matters for India’s Tech Ecosystem
This collaboration between a legacy manufacturing giant (Hindware) and an emerging Construction-Tech startup (MOB) represents India’s ongoing tech-industrial evolution — where traditional industries embrace digital-first models to stay competitive.
By merging fintech innovation, AI-driven procurement, and digital credit systems, this partnership sets the stage for faster adoption of technology in one of India’s most fragmented yet high-potential industries.
Source & Disclaimer
Source: Press Release by NewsVoir
Disclaimer: This article is based on a syndicated press release from NewsVoir. TechMitra has edited and optimized the content for clarity, readability, and SEO. All facts, claims, and data are the responsibility of the source organization.
